What is the process of comparing products and prices in different stores before making a purchase called?

The process of comparing products and prices in different stores before making a purchase is known as comparison shopping. This practice allows consumers to assess various options available in the market, helping them to find the best deal based on quality and price. Through comparison shopping, consumers can evaluate features, prices, and customer reviews, which helps in making an informed purchasing decision. It not only ensures that individuals get the most value for their money but also encourages competition among retailers, potentially leading to better prices and service. This strategy is particularly important in consumer education and financial literacy, as it empowers individuals to be conscientious shoppers.