What type of advertisement focuses on creating awareness and persuading people to buy a product?

Persuasive advertising is specifically designed to influence consumers’ feelings and behaviors regarding a product or service. Its main goal is to persuade potential customers to make a purchase by highlighting the benefits and advantages of the product. This type of advertisement often uses compelling messages, attractive visuals, and captivating techniques to create an emotional connection with the audience. By aiming to engage the consumers' emotions or logic, persuasive advertising encourages them to choose one product over others, hence driving sales.

In contrast, while informative advertising focuses on providing consumers with facts and information about a product, comparative advertising emphasizes comparisons with competitors' products. Emotional advertising taps into consumers’ feelings to generate a connection but may not directly persuade them to purchase.